Monday, August 31, 2009

Got SWAT?

Can you believe it's almost September! Summer is over and that means RE/MAX Prestige will be once again hosting our monthly MARKETING S.W.A.T. (Still Without A Taker) TEAM tour to help each other sell listings. How this approach works is that if you have a listing that's been on the market for more than 60 days and you need ideas on how to make it more saleable you can put it on the SWAT list. On Friday, September 4th everyone with a home on the SWAT tour will go on a tour to view the homes. The tour will take place from 9am-12:30. This is not just a caravan! This is a TLC (Troubled Listing Caravan) approach to giving constructive feedback. We have a TLC Tour Analysis sheet that each agent will be required to complete after viewing each home. This is so that the listing agent will have concrete feedback on how to get the house sold. The tour meets at 9:00am at the first house. You will receive the Tour Analysis Sheets for each property on the day of the tour. The tour will be followed by a half hour marketing de-briefing where we can exchange verbal feedback about each listing.

EMAIL ME IF YOU WOULD LIKE YOUR PROPERTY INCLUDED ON THE SEPTEMBER TOUR!

THE RULES:
1. To qualify, the property must be recognized as aged. That means it must have been on the market at least 60 days.
2. The tour spots will be filled on a first come, first serve basis.
3. Each agent can only have one property on the tour.
4. If you have a property on the SWAT tour... YOU MUST BE AVAILABLE TO GO INTO EVERY HOME ON THE TOUR.
5. If a property is in an area that is too distant, we reserve the right to not include it in the SWAT tour.

We think this is a great way for us to leverage the expertise within our marketplace.

It's a good life!

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